Ironmongery Direct launch ‘Site Soccer’ online game to coincide with Euro’s.
Ironmongery Direct, online and mail order supplier, have launched a online game ‘Site Soccer Shoot Out’ to coincide with Euro 2012.
The concept created and produced by Mostly Media depicts a penalty shoot-out competition based on site with one of the builders as a goalkeeper. It sounds simple but once the wind gets involved windows may get broken! Players are encouraged to keep playing and score the most penalties as the prize pool is exceptional.
The game is part of an ongoing strategy to expose the Ironmongery Direct brand to more potential customers introducing them to a brand which not only offers award winning service levels but offers the UK’s largest range of ironmongery products.
Head of Marketing Stuart Wilson said "This is a really fun way for existing and new customers to interact with the brand. The brand synergies are perfect and the timing fits neatly with our ongoing ‘Masters of our Trade’ TV, press and direct mail campaigns. ‘Site Soccer’ really emphasises our commitment to increasing customer recruitment across a range of different media. We are delighted with how the game has turned out and are sure the competition will be hotly contested."