We are delighted to report that after our recent appointment as the TV buying agency for Windsor Mint, their first TV campaign with us has been reported as their most successful ever.
Mostly Media planned and bought the Queen Elizabeth II 90th birthday campaign which ran in April, May and June showcasing Windsor Mint’s commemorative strike’s which celebrated the event.
The campaign ran across ITV, SKY, Channel 4 and Turner channels using a mixture of 30 and 60 second commercials.
The final results from the campaign were as follows;
• £200k total spend
• Windsor Mint sold three times the amount of product as predicted
• Lowest cost per order ever achieved through TV advertising
• Most successful TV campaign to date
Media Director and Head of TV Buying at Mostly Media had this to say:
“It’s always nice to receive such great feedback from one of our campaigns but even more so for a new client. With our huge agency experience in DRTV we were confident that our suggested strategy for Windsor Mint would bear fruit and of course it’s lovely when a media plan comes together.
The success of our campaign for Windsor Mint further enhances our reputation as a TV buying agency not only with a proud track record for consistently delivering ROI, but also for increasing return from existing TV budgets”.
We have now updated our TV case studies which include ongoing and campaign based DRTV examples as well as brand awareness. Full details can be found here http://www.mostlymedia.co.uk/tv-case-studies.pdf