We recently spotted this update from Thinkbox which made extremely interesting reading.
The view of our Media Director and chief TV buyer Stuart Smith: “TV is clearly not dead but it is essential to understand that one size doesn’t fit all and using the methodology outlined by Thinkbox will be successful”
“TV is very much still alive and kicking BUT different audiences consume video in different ways and this is something that advertisers must understand and we as an agency must communicate to our clients.”
Mostly Media have huge experience in TV planning and buying across direct response, brand and VOD. We use industry info such as this to ensure that we are continually giving our TV clients the best possible service, adding value and ensuring ROI.
If your business needs help with its TV strategy or if you are thinking of launching on TV in the near future, speak to us today.