Mostly Media have been appointed by MyOptique Group to plan and buy their broadcast advertising for their brand Glasses Direct, the UK’s leading online prescription eyewear retailer.
Founded in 2004, Glasses Direct have been on a journey of offering not only affordable but on trend prescription eye wear for the UK public and in doing so massively disrupting the established UK market.
As the brand has evolved, TV broadcast has become a major part of the customer acquisition strategy, with spot Linear, program and channel sponsorship all continuing to deliver exciting results.
Stuart Smith, Managing Director at Mostly Media, said on appointment ‘This is a crucial period on the growth path of Glasses Direct and we are delighted that we have been entrusted with their broadcast planning and buying. As a team we understand the worth of each broadcast element and put very simply, how TV can act as rocket fuel to an already hugely successful business.’
Alan Moscrop, Chief Marketing Officer at MyOptique Group, said ‘Stuart and the Mostly Media team have brought a hands-on, agile approach to our TV planning and buying strategy, which has been a good match to our TV advertising and sponsorship activity this year. We look forward to working together in continuing to build the Glasses Direct brand across TV and other media opportunities in 2019.’