Mostly Media are delighted to announce that they have been appointed by Christopher Ward, the UK based watch maker, to plan and buy all off line media.
Founded in 2004, Christopher Ward has challenged the traditional premium watch market by producing a world class product with a direct to consumer ecommerce business model. Nearly 15 years on and the brand sits proudly alongside the market leaders and has established itself as the watch of a discerning wearer who appreciates quality but doesn’t want to pay an excessive price tag.
Helen McCall, Marketing Director of Christopher Ward said “We appointed Mostly Media because they offered a straightforward, analysis-based approach to media planning and buying which works well with our in house research, strategy and creative planning. Our brand’s new marketing campaign ‘Do your research’ focuses squarely on the fact that if you take the time to research the watch market you will find that not only do Christopher Ward offer innovative design, but also the quality of the engineering is truly first class – and all delivered via ecommerce without excess or hype.”
Stuart Smith, Managing Director at Mostly Media, said on appointment, “We are truly thrilled to have been appointed by Christopher Ward. This is a brand we have known for many years and we are excited to be working with them on the next stage of the company’s development.”